Horror Of Jewish Revenge On The Nazis Essay - 2369 Words

In Quentin Tarantino’s film Inglourious Basterds (US, 2009), the fantasy of Jewish revenge on the Nazis is demonstrated through reciprocal brutality. Due to the mass murder of about six million Jewish Europeans during the Holocaust, Jews in cinema and television are often depicted as unfortunate and defenseless victims, while Nazis are portrayed as evil and heartless subjugators. However, in this fictional story, a reverse scenario is illustrated. Through the cinematic techniques of close ups and diegetic sound, the film emphasizes savagery and sweet revenge for the Jews. During the final scene featuring a surprise attack, armed Jews gain agency then transcend past revenge to become perpetrators, no different from the Nazis. Thus, the director uses lengthy sequences of violence to transform Jewish vengeance into disturbingly inhumane behaviors. In order to exemplify the significance of Jewish revenge, I will first explain a brief history of Jewish revolts against the Nazis, mo st notably in the Warsaw Ghetto Uprising. Next, I will describe the fantasy of revenge in Holocaust cinema. Third, I will analyze the specific sequences of armed vengeance in Inglourious Basterds. Finally, this analysis will lead into my discussion of the director’s depictions of imagined Jewish revenge. Through the interpretation of particular film techniques, I plan to accentuate the malevolent and vindictive fantasies taken by Jews in order to highlight their resemblance to the monstrosities ofShow MoreRelatedHitler s Responsibility Of The Holocaust1644 Words   |  7 Pages II. Investigation Adolf Hitler is very much known for his barbaric deed and responsibility of the Holocaust-- possibly the most disturbing and most horrifying event to be recorded in history. 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The violence and casting out of the Jews did not begin with the Holocaust, anti-semantic actions have been in society fo r thousands of years, and yet the people of this faith are still present in todaysRead MoreNight and Dawn - A Comparison of Elie Wisels writings1547 Words   |  7 Pagesmillions of Jewish people were shot by merciless Nazis. Dawn focuses on a young boy Elisha who is recruited into a terrorist organization after the Holocaust. He eventually finds himself caught in the middle of the war between the Jewish and the British fighting for freedom. Both of Wiesels stories involve poignant emotions. Night shows the reader the horror of being murdered. Similarly, Dawn is about the horror of murdering someone. It is interesting to note that in Night, the Jewish is in frontRead MoreGermany s Postwar Silence : The Horrible Atrocities Of The Holocaust1604 Words   |  7 PagesWorld history. Although very few people are alive from the Nazi era the horrors of the era still haunt Germany. Should the generations of German people be held collectively responsible for the Nazi crimes? If you were born in 1940 the start of the war, you would be 75 years old today. The younger generation of German’s look at that period of history differently than those alive post war. How the postwar Germans have dealt with the Nazi era of their country’s history has been a topic of controversyRead More The Holocaust Essay1561 Words   |  7 Pagesoppressors, particularly the Nazi`s, is illustrated in both books. The vicious and relentless emotional, physical, and psychological abuse the Nazi`s targeted at their victims is depicted in detail. The unspeakable cruelty received by the Jews dramatically altered their state of mind and how they lived their lives. The emotions of despair, distress, depression, hopelessness, helplessness felt by the Jews eventually turn to hate, anger, hopefulness, faith, and ultimately revenge against all oppressors.Read MoreTo What Extent Did Hitler Manipulate the German Population into Following his Nazi Regime1697 Words   |  7 PagesTo what ext ent did Hitler manipulate the German population into following his Nazi regime? From 1933-1945 Adolf Hitler rose to the peak of his political power, by creating a stronghold over the German people. The use of oratory skills, in conjunction with his knowledge and use of propaganda and his suppression of details of the Holocaust, created a vibe of â€Å"electric excitement† for Germany. (Fritzsche, 1998) His targeting of the German minority and his radical push for anti-Semitism allowed HitlerRead MoreThe Pit Of Human Depravity Essays2573 Words   |  11 PagesThe holocaust was a catastrophic event that killed millions of innocent people and showed the world how inhuman mankind can be. This dark period in world history demonstrated unmatched violence and cruelty towards the Jewish race that led toward genocide. Genocide did not begin with the Holocaust; nor was it a spontaneous event. Many warning signs within world events helped provide Germany and Adolf Hitler the foundation to carry out increasing levels of human depravity (Mission Statement). TheseRea d MoreA Day For The Pursuit Of Peace2842 Words   |  12 Pagesnewborn son by the name of Eliezer Wiesel was welcomed into the Wiesel household in Sighet, Transylvania. Just like many typical Orthodox Jewish families in the area, Elie Wiesel had a traditional Jewish upbringing which made him both a devout believer in God and one who was riveted in his religious studies (Goldman, Horn, and Kerner)2. Elie grew up in an average Jewish household until the spring of 1944. During that time, the German forces advanced into and invaded a Hungary and started to â€Å"relocate†Read MoreThe Warsaw Ghetto Uprising Essay2423 Words   |  10 PagesMordecai Anielewicz, and was comprised primarily of young men. The deportations halted in September, and the Z.O.B. began collecting whatever weapons they could manage to smuggle into the ghetto. In January of 1943, the deportations resumed. While the Nazis expected that everything would go smoothly, as it always had, this time they were surpri singly met with resistance. As they were conducting their roundup, the Z.O.B. attacked. After a couple of days, the German troops had killed many Jews, but wereRead MoreEssay about The Holocaust4385 Words   |  18 PagesHitler and the Nazis. Adolf Hitler led the Nazis to power in 1933 promising to make Germany powerful and respected by the rest of the world. He promised to fight Communism, to find jobs for the six million unemployed workers in Germany, to restore law and order, and to get rid of the â€Å"Jewish influence† in Germany. Hitler’s speeches were full of hatred for the Jews and this encouraged his followers to attack Jewish people. The Nazis controlled the police. The Nazis controlled

Analysis Of The Article Grisly Assyrian Record Of...

The article â€Å"Grisly Assyrian Record of Torture and Death† by Erika Bleibtreu gives an insight into the ways of the Assyrian military campaigns and battles. During Mesopotamian times, wars were what divided ruling periods. There were many different groups of people that dominated Ancient Mesopotamia, and the Assyrians were one of them. Assyria, a powerful ancient empire, once sprawled across the entirety of the Fertile Crescent. It encompassed land in four modern day countries: Turkey, Iran, Iraq, and Syria. The Assyrians were a force to not be reckoned with, for they destroyed cities and devastated crop fields and killed many people. The Assyrians did so well mainly because of their great talent to resist and overwhelm their enemies. There was never a point in time that the Assyrians were ever at peace, they were always involved in some sort of conflict. Assyrian national history, as it has been preserved for us in inscriptions and pictures, almost solely consists of just the Assyrian battles and campaigns. After reading the article, I question myself â€Å"Why were the Assyrians at war so much?† Bleibtreu makes the answer clear, the Assyrians were power and land hungry. The map of the beginning of the Assyrian empire compared to the map at the end of the Assyrian empire were completely different. The Assyrian empire went through much expansion during the time period that they ruled. The Assyrians wanted complete control over everything and everyone; as a matter of fact they

Communication ; Information Technology Free Essays

The definition of technological progress is an improvement in the ability to use the factors in the production of goods and services. That is, technological progress is an advance in the technical efficiency with which resources are combined in production. In contrast to factor accumulation, technological progress is an increase not in the quantity of the factor of production, but in the ability to transform the existing ones into output. We will write a custom essay sample on Communication ; Information Technology or any similar topic only for you Order Now That is, the ability to produce more output with given inputs or fewer inputs for a given output. Communication is the backbone of interacting with other people.It is imperative to have effective communication because unclear messages lead to poor results. The definition of communication is the act or process of communicating; it is also the exchange of ideas, messages, or information, as by speech, signals, or writing. To communicate is to express one-self effectively. (1985, p. 299) Effective communication is of one the toughest issues today. With the advancement of technology, it has opened many ways of communicating. We live in the communication world of cellular phone, faxes, video conferencing, Internet connection and many more.The combining of technology and communication brings immediacy, integration, access and collaboration. Although we have access to all of this, has these instruments made communication better or worse? I believe that technology and communication is great, the problem falls with the users of these wonder devices. We are letting technology control us instead of us controlling technology. Man has created and stepped into the advanced world of technology and the use of these devices have become overpowering.Living in a world of instant results many of these new technological tools have become lifesavers for day-to-day activities. We now have immediate access to many things. People and businesses are communicating globally without making travel arrangements. With the push of a button we are making important transactions. Because we have the capability of getting fast results we do not take out time to ensure accuracy. People, businesses, and countries are networking in fast pace world technology. These new methods of communication are building relationships.Higher-level management is able to interact with offices in different locations. Technology has given us the capability to target common society and build relationships. Communication technology must be used in some form within today’s organizations. Companies can no longer function effectively without the use of some type of communication technology. From e-mail, intranet, Internet, teleconferencing, cell phones, fax machines, and voice mail, organizations have overcome some of the limits with face-to-face communication. Eisenberg, Goodall, 2004) In the hospital setting, many forms of communication technology are used. Doctors will fax patient orders to the various departments and medical reports will be faxed to physicians upon completion. Many of the phones within the hospital have voice mail so messages can be left either internally or from outside the organization. The majority of the computers also have Internet access, which is monitored by Web Sense. Teleconferencing is a form of communication the laboratory is beginning to utilize.It has been used for continuing education and to help answer questions regarding the implementation of the Laboratory Information System. It is not unreasonable for a patient to expect particular services from their healthcare providers. What happens when you are traveling and have to make a trip to the emergency room, will your physician at home get all the information from that visit or will the ER physician have access to your medical history? This is a real life problem that I had to encounter some years in the past with my ex-wife while on vacation. With that said, medical information recorded in paper format makes these tasks very difficult, if not impossible. â€Å"Fortunately, there is a growing movement to change that, using electronic information technology. † The use of this type of technology allows for â€Å"high-quality, safe, well-coordinated, and efficient care. † Society today is ever changing; we change jobs, location of residence, and doctors frequently. Many of our doctors and hospitals remain stuck in the medical Stone Age.While people speak of a medical â€Å"system,† American medicine is in fact very unsystematic: it lacks standards, measures, and the ability to exchange information that constitutes a true system. The medical industry has taken to every kind of clinical technology; from digital thermometers to CT scanners. However, the adoption of information technology in the medical industry lags behind the rest of our economy. Technology is one of the highest cash outlays for medical facilities as it plays a highly important role in the healthcare industry as almost every department in the system depends heavily on information systems.Administration departments rely on technology in areas such as purchasing, inventory control, accounts payable, payroll, and financial reporting. Clinical areas depend heavily on technology, including imaging, physician order entry systems, and pharmaceutical distribution, among many others. New technology is constantly evolving in the medical field, and is a large cost for hospital systems as they are forced to stay current not only from a competitive standpoint, but also for higher quality care, and increased patient safety.Studies have shown that hospital organizations dedicate 20-30% of the annual capital budget to IT expenditures; however this is the largest test of management’s abilities, as healthcare technology comes with a high price tag as well as a high failure rate. Even so, current technology is a necessity in this industry as the end results of enhanced patient safety, decreased medical error and overall cost reduction are not areas that a system can overlook. Works Cited Matthews, R. , Relan, N  (2008). Advances in Healthcare Technology: Shaping the Future of Medical Care. The Journal of Nuclear Medicine,  49(2),  336. Retrieved January 20, 2009, from ProQuest    Health and Medical Complete  database. (Document ID:  1430002511). Stiefel, R. (2008). Looking to the Future of Healthcare Technology. Biomedical Instrumentation ; Technology:  FUTURE HORIZONS,1. Retrieved January 20, 2009, from ProQuest Health and Medical Complete  database. (Document ID:  1430664801). Thielst, C. , Gardner. J  (2008). Clinical Documentation Systems: Another Link Between Technology and Quality. Journal of Healthcare Management,  53(1),  5-7. Retrieved January 20, 2009, from ABI/INFORM Global  database. (Document ID:  1422398441). Herndon, J. , Hwang, R, Bozic, K. (2007). Healthcare technology and technology assessment. European Spine Journal,  16(8),  1303-1303. Retrieved January 20, 2009, from ProQuest Health and Medical Complete  database. (Document ID:  1323002021). Herndon,  J. , Hwang, R. ,  Bozic, K  (2007). Healthcare technology and technology assessment. European Spine Journal,  16(8),  1291-2. Retrieved January 20, 2009, from ProQuest    Health and Medical Complete  database. (Document ID:  1323001941). 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Political Economy of Chinese Development †MyAssignmenthelp.com

Question: Discuss about the Political Economy of Chinese Development. Answer: Introduction: This report is meant to analyse the economic performance of both the countries depending upon the comparison of factors like growth rate, employment, standard of living and from various other perspective. China is the second largest economy around the world, which has GDP value of 14.23 trillion next to US. Country is based on the service sector, which contributed 51.6% of the GDP (Pothen and Schymura 2015). On the other hand Australia ranks 13 according to the GDP rank and it possesses GDP value of 1.390 trillion. Most of the GDP of the country comes from service sector, which highlights that the economy is a developed one. Considering the figure 1, it can be seen that China has been growing at a rapid rate during the last five years. Upward sloping line of Chinese GDP highlights that its GDP has been growing and on the other hand Australian GDP is dropping since 2014. Comparing them it can be seen that both the country has vast difference in terms of GDP. GDP per capita is one of the economic tools that aid to differentiate between the economic performances of two countries. GDP per capita of Australia is much higher than China; however, it has been falling since 2013 (Selden 2016). On the other hand, there has been slight rise in GDP per capita for china due to rise in governments intervention. It has been observed that China is one of the fastest growing economies in the world and on the other hand Australia has been trying to stabilise its economy since post Global Financial crisis. From figure 3, it can be seen that Australia has higher growth rate compared to china, though overall growth of china has been higher than china. Highlights the trend of the GDP growth. Considering the line diagram it can be stated that chinas economy has been going to face higher growth due to present governmental reformation plan. Australia on the other hand is facing lower growth rate due to lack of skilled labour. China has the highest labour force, whose value is as high as 803.6 million according to estimation of 2017. On the other hand Australia has only 12.7 million labours. Considering the unemployment it can be seen that china has lower unemployment rate, which is only 3.97%. Australia on the other hand has much higher unemployment rate (Hawthorne 2016). It is as high as 5.4%. Service sector and mining industry in both the countries provides most of the employment, and the wage rate is much higher in Australia (Hua et al. 2016). Standard of living comparison of two countries: According to the latest statistics, HDI of Australia is .939 and when it comes to china, then it is .738 (Hua et al. 2016). Thus it can be stated that Australian enjoys a higher standard of living compared to Chinese population. GINI coefficient of Australia is 0.303 and china scores 0.490 (Wiedmann et al. 2015). Higher Gini for China highlights that income distribution is uneven for china compared to Australia that hampers the standard of living. China is one of the nations that considers environmental factor for economic development seriously. It produces 7.55 metric tons of carbon annually and when it come Australia, then it produces 16.35 metric tons. This vast difference in carbon emission highlights the environmental standard of the economy and their respective dependence on the capital intensive production (Hua et al. 2016). Considering the economic growth of both the countries and distribution of wealth figure, it can be seen that china has higher inequality compared to Australia. However, economic growth in china has been higher than Australia (Xie anf Zhou 2014). Governments role comparison: Government in china is highly interventionist in nature and it prefers to control the economic performance of the nation. On the other hand Australia has much liberal governmental policy, which has aided it to become where it is now (Xiao et al. 2014). Chinese government provide free education to primary level and, when it comes to Australia it has 20% higher literacy rate compared to china (Ehrich et al. 2016). Female education is higher in Australia compared to china; however skill development program is available in higher number in china. Chinese government still believes in protectionist program to enhance ability of higher production of domestic firms, where Australian government rather than minimum wage rate legislation does not prefer to intervene in market (Hua et al. 2016). Reference: Ehrich, J., Howard, S.J., Mu, C. and Bokosmaty, S., 2016. A comparison of Chinese and Australian university students' attitudes towards plagiarism.Studies in Higher Education,41(2), pp.231-246. Hawthorne, L., 2016. Labour market outcomes for migrant professionals: Canada and Australia compared. Hua, Y., Oliphant, M. and Hu, E.J., 2016. Development of renewable energy in Australia and China: A comparison of policies and status.Renewable Energy,85, pp.1044-1051. Pothen, F. and Schymura, M., 2015. Bigger cakes with fewer ingredients? A comparison of material use of the world economy.Ecological economics,109, pp.109-121. Selden, M., 2016.The political economy of Chinese development. Routledge. Wiedmann, T.O., Schandl, H., Lenzen, M., Moran, D., Suh, S., West, J. and Kanemoto, K., 2015. The material footprint of nations.Proceedings of the National Academy of Sciences,112(20), pp.6271-6276. Xiao, L.D., Wang, J., He, G.P., De Bellis, A., Verbeeck, J. and Kyriazopoulos, H., 2014. Family caregiver challenges in dementia care in Australia and China: a critical perspective.BMC geriatrics,14(1), p.6. Xie, Y. and Zhou, X., 2014. Income inequality in todays China.Proceedings of the National Academy of Sciences,111(19), pp.6928-6933.

The New Art Of Managing People

Introduction Organizational management is a holistic issue that requires absolute focusing so as to ensure that all aspects making-up the organization are running effectively and they meet the organization’s strategic objectives.Advertising We will write a custom essay sample on The New Art Of Managing People specifically for you for only $16.05 $11/page Learn More Organizational management entails the alignment of the organization’s mainstream resources such as the financial resources, the human resource aspect among others towards meeting the obligations of the organization to ensure that the organization is a profitable venture and it meets the needs and wants of the targeted customer. However, it should be noted that human resource is the most important resource of an organization. The effective and efficient running of a business should be based on the belief of continued innovations by the organization, the organization’s abili ty to adapt to the changes in its environment and the overall ability of the organization to integrate itself with the drastic changes in technology. This has made the efficient running of a business hard as there are many problems encountered in the management process. Understanding of the Book The need to develop strategies that are required to resolve issues that relate to management of personnel has been necessitated by the modern organizational management dynamism. The New Art of Managing People is a book that aims at coming up with strategies that can be applied by a management to resolve some of the problems that influence effective management in the organization. The book subject matter articulates around the creation of friendly and productive ties that exist between the management and the employees. The authors of this book have stated that effective management of an organization should build trust between all the relevant stakeholders as this would improve the organizatio n’s performance. Therefore, they come up with practical techniques and procedures that can be used to resolve the issues in the organization on matters pertaining interaction between the employees and the management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The book also suggests several process improvement strategies, proper human resource development strategies, transactional analysis of activities in the organization and effective decision making processes. In order that this book remains relevant as the years go by, the authors have attempted to relate these issues to the modern management. In this book, Hunsaker and Alessandra, (2008) establishes that management can forge an effective employee friendly working atmosphere that will ensure employees’ productivity is upped. The book develops ways that can be applied to develop interpersonal skills that can be helpful in the process of improving the communication between the management and the employees. The book postulates that the adoption of new skills will improve the employer vis-a-vis the employees’ relationship (Hunsaker Alessandra, 2008). Such an improved relationship has been cited as the backbone of the modern organizations in the sense that such an organization is grounded on effective relationship of trust and mutual respect. This means that the management does not necessarily need to use coercive forces to induce performance as employees are self-motivated. The book stipulates that the managers of an organization and all the other superior officials of the organization are not aware that there exists a problem in the organization with regard to the building and the maintenance of healthy and productive relationships in the organization’s human resource department. The authors have insisted that managers need to be in good relationship with their subordinates meaning th at they should be able to understand the predicaments of their workers. However, this has not been the case. The relationship between the managers and their subordinates has been rocky because managers have not been trained on how they should interact with their subordinates effectively. Hunsaker and Alessandra, (2008), have discovered that many organization’s superiors are well trained in business management, but they have not been technically trained on effective methods to interact with their subordinates.Advertising We will write a custom essay sample on The New Art Of Managing People specifically for you for only $16.05 $11/page Learn More When compared to their preparedness in dealing with the technical aspect of the organization, the lack of effective training of management of their employees poorly prepares them to deal with people’s problems that may arise in the organization (Hunsaker Alessandra, 2008). Therefore, this book aims at helping managers develop skills that will enable them to tap the potential of its subordinates in undertaking the activities of the organization which will spell absolute success for the organization, the management and the other organization employees. According to the authors, there are several ways that can guarantee proper treatment of employees. First, the management should respect its employees especially on their abilities to execute their designated responsibilities as hired to perform. Such an approach by the management can help greatly in the process of improving self-autonomy of workers. The authors of The New Art of Managing People have developed strategies that can be applied by people in management positions to evaluate the working conditions at an organization. Hunsaker and Alessandra, (2008), also presented strategies that can be used to improve those working conditions. The authors argue that it is very difficult for the management to change from its old habit o f directing the subordinates by issuing orders that are deemed implementable by the subordinates under the direct supervision of the superiors. Besides this, the book formulates ways that will ensure gradual transition from the old habits of management to new approaches in management issues. It has also been noted that transitions may be prone to mistakes and thus leniency may be required to ensure that employees are not reprimanded for this mistakes. It is further argues that the management should come up with a good transition process that guarantees an effective implementation of the new policy in the relationship between the management and its employees. This process can be achieved using a five-step process that is suggested in the book.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This process ensures that managers employ an interactive approach that will overhaul the interaction process in the organization. It holds that interactive managers have the opportunity of understanding their subordinates and thus, developing the required communication skills that will be applied in the development of mutual relationships in the organization. The book also postulates that an effective approach to management should be one that is promoted by open mindedness exhibited by the management and the organization of employees. These ideas suggest an outcome of friendly and extremely productive working conditions for all the organization stakeholders, thus improving on the organization profitability (Hunsaker Alessandra, 2008). The book holds that it is crucial that the management understands the differences that are exhibited by its employees and thus, take the necessary steps that will maximize the organization’s gain from the diversity identified. The identificatio n of the differences in employees’ behavior should motivate the management to handle this matter in a way that will ensure the differences are harmonized with the organization objectives. Importance of the Book Professor Hunsaker and Dr. Allessandra are seasoned and highly respected management experts and consultants and their combined effort in writing this book has stressed the vitality of an effective and efficient management of any organization. The book has put it in a nut shell that the process of managing the employees of an organization is an ever-changing field. The dynamics of management are constantly evolving; therefore, the management concepts that are proposed and being used at a particular time in an organization are likely to be obsolete in only a few years. The authors of this book have attributed the change in ways of managing organizations to the fundamental realization that human beings are constantly modifying how they accomplish different tasks from the previously used procedures. The business environments and the state policies that govern organizations are changing constantly, forcing the management to conversely adapt to the new demands. These changes have pushed the costs of production, training of employees in the organization and keeping the employees highly motivated up. The authors hold that this will continue escalating over the coming years. Therefore, a need to overcome these unprecedented adversaries in the organization management has to be countered or else the corporate world will be doomed to a disastrous tiding to the management. This book is written with the main agenda of coming up with ways that will overcome the traditional methods that dictated the manager-employee relationship in an organization’s practice. The authors have illustrated vividly that an organization that has a friendly and productive employee-management relationship experience substantial benefits that are spread through the organization. The book is very crucial in offering the organizational management the practical strategies with well laid out guidelines that can be applied by the management to achieve the ultimate goal of developing interpersonal skills that are held by the superiors. The acquisition of these interpersonal skills by the management will help in forging a good employee-employer relationship by identifying the differences that exist in its workforce in regard to appropriate use of knowledge, assessment of the current employee working conditions, improvement of the areas that are deemed to require upgrading, and lastly, in the overall creation of trust between the superiors and their subordinates. The book has identified that the acquisition of person-to-person skills that are held by all the employees of an organization is crucial to the overall central development of good teams. The book has stressed that letting the employees express their individual personalities will aid each one of them to ac hieve their potential and consequently, to self-actualize. This reduces the stress and animosity in the organization’s workforce that is brought about by strenuous bureaucracy. An overall positive interaction spirit is formulated in all the sectors of the organization. Consequently, this stimulates increment in organization productivity and profitability. The book gives very clear and vivid insights into the world of management to those who want to understand the concept of managing people. The book looks at management from a critical perspective of enhancing productivity through proper leadership skills that are geared towards having a robust working condition and cohesion among workers as a means towards achieving the set goals and objectives. This calls for the creation of a system that is efficient and effective in its dispensation of the identified mandate. Management in form of human resource entails having a workforce that is efficient in its coordination and that is f ree of stress associated with work may it be long working hours or even the working environment. One of the weaknesses that I found in this book is that it does not cover the issue of stress management. Stress can be defined as lack of the ability to meet the demands that one is required to meet causing a feeling of anxiety and unnecessary pressure. Stress can have internal sources or external sources. Internal sources of stress at workplaces include the levels of bureaucracies and red tapes that are present at a specific work station, the time that workers are required to work and finally from the level of cooperation that is exhibited by the workers. External sources of stress include the conditions at the homes of workers or any other outside stressor. The most profound external factor is the work-family linkage, where social issues of family are imposed upon the workers. It is important to note that family issues will always affect level of competence either directly or indirect ly as it affects both emotional and cognitive aspects. Despite the fact that the book was published in 2008, the authors might not have anticipated the impact of changing concepts of business management as the recommendations that the book gives may not be very effective in today’s management of human capital. Due to such weaknesses the book may not be very helpful in offering technical insights for advanced levels of management students as there are other books that addresses the issues of management of personnel in more advance methods and offers more modern insights when compared to those offered in this book. This text may be better suited for beginners as opposed to advanced students of management. Another aspect of the book that I felt was a weakness is that the authors did not build on the necessity of creating a positive spirit in a company environment. The author focuses largely on managing the company in a structured way where management of various organizational as pects is given a horizontal approach, meaning that the communication model that is advocated for in the book is more of instructional nature. Such modes of communication bring about the feelings of superiority versus inferiority which may be detrimental in the process of management of human capital in organizations. Although this mode has proved to be efficient in dispensing work instructions, it has been categorized as being an anti-social approach at the workplace. Building a positive spirit in an organization entails letting the employees feel a sense of ownership of the success of the company. This allows them to own the success as being a part of them, which encourages workers to pursue teamwork. This is also crucial in individual empowerment. However, this leads to unnecessary competition as each of the staff would want to get an opportunity to be recognized as the source of a particular success. Another concept that the book has failed to cover adequately is that of seeking t o reduce stress that is not related to work, but which impacts on the performance of the organization. Managers should, through the human resource desk, be able to have a therapist who should look into the employee’s psychological state of mind like depression, stress and other habits that may make such employees ineffective in their productivity. It is imperative that although the main areas of focus in workplace stress management are stressors that are work related, external stressors need to be addressed to ensure that the productivity of employees is maintained at its peak to guarantee maximum productivity in the organization. Lastly, although the book gives an insight on how to increase productivity and profitability, it is disappointing to note that some of the suggestions and initiatives given do not meet today’s world dynamism of management, although they have a high potential of success. For instance, some books in management advocate that managers should come up with an interactive approach and go on to give the concept of a bicycle wheel where the rear wheel is the technical management and the front wheel is said to be the people’s knowledge, it is imperative to mention that the first goal of any institution is to make profit and, therefore, the issue of people’s knowledge is taken as a facade because it doesn’t exist in real businesses, reason being that the workers views and opinions are not really taken into consideration. Although the authors advocates for the satisfaction of the employees’ needs and values as being the long-term measure of increasing their productivity, the satisfaction of employees to their maximum may not be realistic as it may be hard for organizations to meet all the needs of the employees and enable them to get ultimate satisfaction as far as their cognitive and social needs are concerned. Although I do disagree with some of the recommendations and opinions expressed by the authors , I find some of the strategies outlined being authentic and highly valuable. For instance, it is important for any organization to have a good working relationship between the management and the employees. This does not only give a sense of ownership of the organization by the employees, but it allows for sincerity and improved levels of competence that does not require the presence of managers to achieve the organization’s objective. This means that employees continuously feel that they are appreciated by their employer and thus their commitment to the company remains undivided. When employees own up the organization procedures, they feel that it is their prerogative to deliver to the best of their ability, which translates to improved organizational productivity. In conclusion, it is important to note that Hunsaker and Alessandra’s work offers wonderful insights as far as management of human capital is concerned. The content of this book can be applied at the workpl ace in a number of ways. Although it has been noted in this review that this book has some suggestions that are not in line with today’s dynamism in management of human capital, the authors have managed to give many new insights that are of great relevance in management of workers. The book is also excellent for management students as it offers the necessary knowledge especially to beginners as they learn what is required of them as managers of human capital. Therefore, the book can be recommended to all management students especially those that are interested in advancing their knowledge on fruitful approaches to management of personnel. Reference Hunsaker, P. Alessandra, T. (2008). The New Art of Managing People. New York: Free Press. This essay on The New Art Of Managing People was written and submitted by user Maritza Langley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Analysis Ms. Found in a Bottle by Edgar Poe Essay Example

Analysis Ms. Found in a Bottle by Edgar Poe Essay Example Analysis Ms. Found in a Bottle by Edgar Poe Paper Analysis Ms. Found in a Bottle by Edgar Poe Paper Ms. Found In A Bottle by Edgar Poe The story for analysis Ms. Found in a Bottle is written by Edgar Allan Poe. The text is about a man who describes the loss of a ship and its crew and his own discoveries. So the subject matter is the cognition of life and death. The story begins with the exposition. In this part of the text the narrator tries to persuade the reader that the story he is going to tell is true, and for this purpose the following stylistic devises are used. The Pyrrhonism of my opinions has at all times rendered me notorious. The metaphor the Pyrrhonism means skepticism, for this stylistic device refers to a philosophers name Pyrrhon, who tended to doubt and not to believe the fundamental truths. The epithet notorious and the phraseological unit at all times also attract our attention, for at all times is used in official notices and stresses the seriousness of the authors intention. And notorious puts more emphasis on the fact the narrator has been very skeptic, and th ats why his words, notwithstanding their incredibility, deserve the readers attention. Further he continues to convince us: No person could be less liable than myself to be led away from the sever precincts of truth by ignes fatui. ignes fatui are deceptive hopes which cant distract him from real facts. One more example can be conveyed through the following metaphorical sentence: A strong relish for physical philosophy has tinctured my mind. Physical philosophy means scientific or philosophy that needs proofs. Owing to the sentence Hereditary wealth afforded me an education of no common order, the reader learns that the narrator was rich and well-educated. In the following sentence the writer hints what he is going to portray: Of my country and of my family I have little to say. The reader sees that his native land and close people are not his first consideration. So something much more profound troubles him. The complication comes in the sentence One evening †¦ I observed a very singular isolated cloud†¦ The piling up of the epithets singular and isolated and the intensifier (adverb) very put us on our guard. But then tense atmosphere increases. For conveying it the author describes the nature using epithets and comparisons effectively: dusky-red appearance of the moon and the peculiar character of the sea †¦ a rapid change and the water seemed more than usually transparent †¦ The air became intolerably hot, and was loaded with spiral exhalations similar to those arising from heated iron. As night came on, every breath of wind died away †¦ The description of nature helps to create the atmosphere of anticipation. But the captain doesnt share our heros presentiments. On the one hand, it seems rather strange that an ordinary passenger foresees a simoom, and a sophisticated captain doesnt notice anything; but on the other hand that helps us to realize that the work is rather symbolic. Speaking about the ship, the narrator uses the pronoun she. In fact the ship implied to the soul of a human being, the soul where some changes take place. So the internal conflict comes into existence: between the heros skeptic attitude to life and death and his admiration to them. As it was mentioned, the character was well-educated. And his skepticism presupposes meditation (reflection).

Los Angeles School Police Department Research Paper

Los Angeles School Police Department - Research Paper Example It also serves the communities where these students reside. The Police Officers and the School Safety Officers are given their respective responsibilities to serve the school campuses, surrounding areas, as well as the parking enforcement. The LASPD works with support from the LAUSD and is focused on achieving the safety of children and students (What is the LASPD about). The present study focuses on learning about the LASPD discussing about its various departments, its job structure and rankings, its differences with the Los Angeles Police Department (LAPD), its impact on the community and the students, and also studies the schools that are protected by the LASPD. Departments within the LASPD: Sworn police officers, non-sworn school safety officers, and civilian support staff are the main employees working for the LASPD. The major departments working under the LASPD are the Chief’s Office, Campus Services Bureau, Administration Services Bureau, Support Services Bureau, and th e School Safety Officers. The Chief of the Police Department is Steven K. ... al Service Centers, the Operations Coordinators, the School Crisis and Mental Health, the Campus Administrators, and other agencies that are associated. It takes the role of preventing victimization of students and promotes an environment for health learning of the students. Any critical incident occurring on the campus is attended by the team at the earliest and various services for protection of the campus and its surroundings and ensures safety for the schools under its charge (Campus Services Bureau). The role of the Administrative Services Bureau is to coordinate and manage the divisions of administration and investigation of the department. As part of its roles, the Bureau supervisions on the Payroll Unit of the department, as well as on other units such as the Budget Services, Records and Crime Analysis, responsibilities related to Custodian or Records, duties of Pitchess Motion, requests of Public Records, Subpoena Control Unit, and the Citation Control Unit. Also, the manage ment of the fleet management, contract administration of the department is considered by the Bureau along with the management of the investigation division of the department (Administrative Services Bureau). The Support Services Bureau of the LASPD is in charge of the operations of off-hour patrolling of the department and the center of communication. The units that are overseen by this Bureau include the Canine, the Safe Passages Motor, and the Parking Enforcement. The support resources of the campus are managed by this team and critical information related to their services is communicated effectively all the way through the District. The Bureau also provides for protection coverage of the District during times when the schools are off intending to ensure safety of the schools and

Analysis of a Production chain Essay Example | Topics and Well Written Essays - 2750 words

Analysis of a Production chain - Essay Example The stages are however not exhaustive. In spite of the goodness of the resultant globalisation due to spreading of the production chain across the globe, it renders labour a face-less force thus lacking in ethics and human values which are important ingredients for motivation. The objective of this paper is to examine what production chain is and how it has transformed over the years within the context of globalisation. The outline of the analysis will be definition of the supply chain, its components, and the production chain as one of them. An industry will be studied for the purpose of learning how a production chain will operate. Further, the purpose of the supply chain and how globalisation has impacted the production chain and the emerging ethical issues will also be examined. Supply chain describes or portrays the logistic flow of materials from front end to back end of a firm. At the front-end is the raw material supplier and at the back-end is the customer. In between, there are manufacturing, transportation and distribution. . The supply chain management aims at a seamless flow of materials through these links so that maximum efficiency is achieved through what is known as logistics. Supply chain has much to do with its management rather than knowing what the supply chain is since the links have been there ever since businesses started. Only it has now been scientifically stated as links mainly for the purpose of their management. As stated, it starts with raw material supplier who supplies material to the manufacturing firm which in turn transfers the manufactured product to the transporters known as logistical support who ultimately delivers it to the consumer through wholesaler and retailer. These are entities playing integral roles in supply chain of the manufacturer in the chain. For him, it is the flow of materials from front-end i.e the raw material supplier and back-end, i.e the consumer. In reality it is not as

What Defines Success in Social Commerce Essay Example | Topics and Well Written Essays - 1750 words

What Defines Success in Social Commerce - Essay Example This has propagated the emergence of a global economy, e-commerce, and e-business in the formulation of the modern business strategies thus promoting economic development. Ideally, the invention of internet and networking services generated integration of information and communications technology in the global market thus fostering business relationships between countries, organizations, and even individuals (Pearson Education, Inc., 2010). Indeed, since the electronic technologies are in the verge of continued advancement, we can confidently anticipate that their use in the supply chain will lead to increased e-business and globalization. However, is unfortunate that many small and medium businesses are yet to understand the significance of e-commerce and equally make no effort to engage in it (Manzoor, 2010). Actually, there is continued misunderstanding on the difference between e-business with e-commerce despite the fact that e-commerce has been in application for over 40 years s ince the invention of the electronic transmission of messages. Most assuredly, the advancements in internet and web-based technologies establish the clear distinction between traditional markets and modern markets, which host e-commerce. Factually, e-commerce incorporates the two-way communication between the consumer and the suppliers as well as supporting the business relations between corporations. Indeed, e-commerce involves all aspects of trade including marketing, ordering, and supply (Manzoor, 2010). More so, it also supports both physical and intangible trading as well enabling the payments for goods offered. In addition, e-commerce supports electronic provision of services such as after sales support or on-line legal advice. E-commerce uses the internet and social networking technologies to do business and is thus available everywhere and every time within an internet hub. Notably, e-commerce significantly increases the global market base as customers can access products fr om different locations in the world (Oracle, 2012). Furthermore, e-commerce promotes personalization in the market by enabling businesspersons to pass their messages to the target markets and target individuals in the context of purchasing and rendering payment. It is also flexible in that it allows customers to change the product or service in line with their tastes, preferences, and purchasing power. Most significantly, is the fact that e-commerce is universal in that its standards apply equally across all nations in the world. Nevertheless, there have always been challenges in defining e-commerce. However, the most acceptable definition of e-commerce refers to a wide range of online business activities for products and services across the world. Ideally, e-commerce equally refers to any electronically interaction for purposes of business (Goel, 2007). It is specifically business in the internet though a computer-mediated network and incorporates no physical interaction. Moreover, it entails the sharing of business information, using networks to conduct business, and maintaining business interactions. Notable, there is a misconception between e-commerce and e-business. However, the two are quite different in that e-business do not include commercial transaction or cross boundaries business interactions. Nevertheless, e-business and e-commerce interact where internal business systems connect with suppliers. Most assuredly, e-commerce is increasingly becoming a social commerce. Indeed, social commerce and e-commerce rely on one another. Social commerce uses electronic commerce and relies on interactions

The Basque Country In Spain Cultural Studies Essay

The Basque Country In Spain Cultural Studies Essay Basque Country (el Pais Vasco in Spanish) is small enclave country located in the heart of Pyrenees Mountains, which divide Spain and France from each other, the northern coastline of the Country lies in the Bay of Biscay on the Cantabrian sea. The Basque Country is made up of 6 traditional regions. The three regions to the south, within Spain forms Hegoalde (south zone), while the three to the northeast, within France, form Iparralde (north zone). The three provinces in Spain side are Vizcaya, Alava and Guipuzcoa centered around the cities of Bilbao, Vitoria and San Sebastian. Perhaps surprisingly to some, the capital of community is Vitoria, even though it is only just over half the size of the somewhat better known Bilbao city. In some resources it shows that there are four provinces in south zone. The fourth province is called Navarre, a region which Basque nationalists want to incorporate into Euskadi, but whose people want to continue being a separate entity. Navarre is just one of the territories that the Basque nationalist parties claim as Basque territory; there are also two enclaves surrounded by Basque territory Trevino and Valle de Villaverde, which belong to fellow neighboring communities of Castile de Leon and Cantabria. In French side there are three provinces: Labourd, Basse-Navarre, and Soule. Basques call these territories collectively, Euskal- Herria (Land of the Basques) or Euskadi. The region covers nearly 21.000 square kilometers, of which about 3,000 lie on French side. The 18.000 square kilometers on the Spanish side constitute about 3.6 percent of Spains total land area. Basque region has a wonderful mild climate with few extremes of temperature or weather conditions when the seasons changes. The climate, the influence of the sea, and an attractive mixture of village, mountains, hills and abundant greenery, all makes Basque Country a place of natural surprises. Around 3 million people live in this community. Almost all Basques are Roman Catholic. Traditionally, an unusually high percentage chooses to become priests and nuns. The region operates as an autonomous region; today region has its own parliament and police force, controls education and collects its own taxes. The Basque Autonomous Community is currently the wealthiest region in Spain. About 20 percent of population is engaged in agriculture. Fishing is a significant Basque industry. The Basque country has long been known as a center of Spanish industry especially the city Bilbao. The regions history as the nations iron and steel capital has led to the development of automobile and machine tool manufacturing. Shipbuilding is another profitable industry. One constant tradition that has always been strong in the Basque country is the wine-making. The areas wineries produce some of the riches wines in the world for example Rioja or Alava wines. The Basque people have preserved unique culture, the jewel of which is its language, Euskera, a pre Indo-European tongue whose mysterious origin has never been established. The fact that it is not and Indo-European language, and shows no resemblance to languages in neighboring countries has led to formulation of varieties of hypotheses to explain its existence. Owing to some similarities with the Georgian language, some linguists think it could be it could be related to languages from the Caucasus. Other relates the language to non-Arabic languages from the north of Africa. Throughout history, the Basque language has taken up words not only from French, Latin and Castilian, but also from Celtic and Arabic. On the other hand some of the words in Castilian, French and English come from Basque language. Rural communities have kept the language alive for centuries. It is estimated, nowadays, that more than 600.000 people speak Basque in seven provinces. There are 520.000 Basque speaking people in the Basque provinces in Spain, which is 25% of their total population. The Basque language is extremely difficult and complex .In addition there are number of different dialects. The Basque language was not written until the 16th century .Things has not been easy for the Basque language. Apart from having to compete with two powerful neighboring languages like French and Castilian, Basque was forbidden language during the dictatorship that followed by Civil War. For decades children had to study in an unfamiliar language and were severely punished when they spoke in Basque, even at play time. At that time an important movement to open Basque schools started. And these schools are the only ones which provide teaching in Basque. Through centuries of storytelling, the Basques have evolved a rich and colorful mythology. Basque folklore also encompasses various rituals and dances. The Basques maybe are the oldest ethnic group in Europe. They are thought to have inhabited the southwestern corner of the continent since before Indo-European peoples came to the area approximately 5.000 years ago. Surviving invasions by the Romans, Visigoths, Arabs, French and Spanish, they resisted domination by outsiders until the Middle Ages (AD 476-1450). At that time much of their territory was seized by Spaniards, Gascons and Catalans. In 1516 the Basques on the Spanish side of the Pyrenees Mountains agreed to Castilian rules but won the rights to keep degree of self-government. By the 1876 all Basque land were divided between the France and Spain. During the regime of General Francisco Franco (1939 75) the Basque language was banned and culture in the Spain provinces were ruthlessly suppressed, the Basque activists and intellectuals imprisoned and tortured for their political and cultural belief. By the 1950s, resistance groups had formed, most notably the Euskadi Ta Askatasuna (ETA) Basque Homeland and Liberty. ETA was founded in 1959 by young national activists. ETA is a Basque separatist organization. Since the creation of ETA in the Franco dictatorship, for fifty years ETA has tried achieve full independence from the Spanish country for the four Basque provinces Vizcaya, Guipuzcoa, Alava and Navarra in the eastern area of Spain and the south western areas of France of Labourd, Basse-Navarra, and Soule. ETA has been trying to become an independent state through their tactics of bombing and assassinations. Since 1959 the group has been held responsible for a number of bombings, shootings and kidnappings or killings of high profile European government figures, and its activities have claimed over 800 lives in four decades. Though believed to be a small terrorist group (with approximately 20 main activists and several hundred supporters), in December 2001, the European Union declared ETA a terrorist organization. ETA members are believed to have received training in Lebanon, Libya, South Y emen, Nicaragua and as well as to have fled to Cuba. The group also allegedly maintains close ties with the Irish Republican Army (IRA) through the both groups political wings.

Code Switching in Language Acquisition Essay -- English Language Essay

Code Switching in Language Acquisition The acquisition of English as a non-native language proves quite problematic for some individuals. Because English was developed using modifications and borrowed words from scores of fundamentally different languages, it would seem to be a language which most peoples of the world could easily acquire. There should always be something about the language and structure that reflects an individual’s native tongue – whether it be phonology, syntax, or semantics. However, the very fact that English incorporates an international lexicon with the respective varied syntactical applications makes English a fairly difficult language to acquire. Research by Cummins (1987) focuses on the length of time needed to acquire English. To achieve the Basic Interpersonal Communication Skills (BICS) level, a learner must study English from one to two years. However, to acquire the higher Cognitive Academic Language Proficiency (CALP), it takes five to seven years. In the acquisition of English, a normal linguistic behavior is the embedding of words or phrases from the native language into spoken English. This is called code switching. â€Å"Baker (1993) lists 10 purposes for code switches: (1) to emphasize a point, (2) because a word is unknown in one of the languages, (3) for ease and efficiency of expression, (4) as a repetition to clarify, (5) to express group identity and status and/or to be accepted by a group, (6) to quote someone, (7) to interject in a conversation, (8) to exclude someone, (9) to cross social or ethnic boundaries, and (10) to ease tension in a conversation† (Diaz-Rico & Weed, 2002). It is my opinion that the frequency of the use of code switching as well as the purposes for... ...er the changing form of the English language over time. As new cultures and languages converged through the millennia to develop into the English with which we are familiar today, how much impact did code switching have on the eventual integration of words from other sources? How much time and how large a population of different languages would be needed to change a lexicon? In how short a time could such a change occur? The opportunity to ponder these questions might not have occurred without the benefit of having taken this course, History of the English Language. Works Cited: Cummins, J. (1979). Linguistic interdependence and the educational development of bilingual children. Review of Educational Research, 49 (2), 222-251. Diaz-Rico, L. T. & Weed, K. Z. (2002). The cross-cultural, language, and academic development handbook. Boston: Allyn & Bacon.

Mcdonald?S a Good Image with Bad Ethics

McDonald’s: A Good Image with Bad Ethics Aimee Gibison Introduction McDonald’s Corporation has been growing and spreading internationally for the past three decades. Although McDonald’s seems convenient, cheap and clean there are many negative aspects of the business. In spite of paying their employees low wages and negatively impacting other cultures, McDonald’s and chains like it, have managed to position themselves as a positive piece of Americana. McDonald’s promotes its positive image and products with greasy fries, and a clown named Ronald McDonald.The unethical practices of this large fast food corporation are known but do not seem to detract from the all-American image that the corporation seeks to project. History In the 1950s a new style of eating was introduced by brothers, Dick and Mac Donald. Their original small burger stand was soon transformed into one of the largest, well-known transnational corporations. Ray Kroc, a milk shake mach ine salesman bought McDonald’s from the Donald brothers and made the burger shack into a business characterized by conformity and uniformity. â€Å"Kroc †¦ believed fervently in the ethic of mass production† (Schlosser, 2004).Under the influence of this mass production ethic, McDonald’s developed new, uniform production methods such as using frozen beef patties, instead of fresh ground beef, and developing a genetically-modified potato rather than using locally grown produce to ensure that all McDonald’s fries have the same uniform taste. â€Å"McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through 31,000 fast-food restaurants in over 119 countries† (McDonald’s Corporation, 2006).With so many McDonald’s located world-wide, many find it somewhat refreshing to see a familiar place when traveling in unfamiliar places. By homogenizi ng products and appearance of the stores, McDonald’s sells this feeling of comfort and familiarity. Spreading Out to New Markets Because it is internationally known and markets a homogeneous image, McDonald’s remains a household name with offerings known for a uniform taste. But McDonald’s is trying to reach a broader market as well. The corporation is trying to reach out to a healthier crowd of customers by releasing salads with fruits and vegetables.To reach international customers, the company has also added specialty foods for different countries. â€Å"The McArabia (chicken patties on unleavened bread with garlic sauce and onion), the McPepper (a double-patty burger seasoned with black pepper sauce), the Bulgogi Korean pork barbecue sandwich, a teriyaki pork burger with lemon-flavored mayonnaise, and, soon to find its way onto the menu, the Mushroom Pinwheel, a five-pointed pastry concoction filled with chicken and mushrooms, are all specialty menu items f or different cultures in some Chinese or Middle Eastern countries† (Old McDonald’s has some smarts in China, 2006).McDonald’s also donates a portion of their earnings to Ronald McDonald houses, located across America, which helps children with life threatening illnesses. Efforts like this portray a corporation committed to the welfare of their customers. However, while the overall image of McDonald’s is that of a wholesome, family oriented business, there are contradictions to this image. The Ethical Problems Big Business Domestically Although McDonald’s makes the effort to support children with life threatening illnesses, the diet offered by this corporation and others contributes to obesity, heart disease, asthma, and possibly mad cow disease.What kind of message are we giving our children when we promote healthy eating, and â€Å"at least 59 of the nation's 250 children's hospitals have fast-food restaurants? † (Tanner, 2006) Environmental ly, McDonald’s practices are also questionable. Unlike a fresh ground beef patty at a local butcher shop, â€Å"a typical fast-food hamburger patty contains meat from more than one thousand different cattle, raised in as many as five countries† (Schlosser, 2004). This raises the possibility of a particular patty containing contaminants of unknown origin.As noted previously, instead of locally grown potatoes, the corporation uses their own genetically modified potatoes. The practices of using food from extreme distances, is problematic environmentally. From a public health perspective, the use of beef from multiple sources makes contaminated sources far more difficult to trace. Impact on Foreign Cultures Not only do McDonald’s products harm individual and environmental well-being, they are also having an influence on some East Asian cultures with the corporation’s entry into those countries. â€Å"Critics claim that the rapid spread of McDonald’s a nd its ast-food rivals undermines indigenous cuisines and helps create a homogenous, global culture† (Watson, 2006). Chinese parents want to connect their children to the world outside of China, so they reward them with a trip to McDonald’s, but in so doing they are also taking away from their culture. â€Å"In twenty years [Yunxiang Yan, a UCLA anthropologist] predicts, young people in Beijing (like their counterparts in Hong Kong today) will not even care about the foreign origin of McDonald’s which will be serving ordinary food to people more interested in getting a quick meal than in having a cultural experience† (Watson, 2006).Another major change brought to the East by the entry by McDonald’s and American corporations into Asian countries, is the new obsession with American culture. â€Å"Prior to the arrival of McDonald’s, festivities marking youngsters’ specific birth dates were unknown in most of East Asia. In Hong Kong, for instance, lunar-calendar dates of birth were recorded for use in later life- to help match prospective marriage partners’ horoscopes or choose an auspicious burial date† (Watson, 2006).With the presence of McDonald’s restaurants in Asian countries, and the accompanying American cultural norms, children in these countries are recognizing the potential for celebration of individual birthdays. McDonald’s exploits this cultural change to market party packages to Chinese children who want to celebrate this new occasion. In many respects, McDonald’s emergence in Asia is permanently altering culture, and norms of the past are being lost in their McDonald’s party packages and Big Macs.In addition to contributing to cultural changes in China, McDonald’s has offended other cultures through some of its actions. The chain has stirred up controversy with some United States Hindus, many vegetarians, and some Japanese. â€Å"McDonald's, the fast foo d giant currently embroiled in a row concerning undisclosed beef flavoring in French fries, has made a formal apology to those it has offended† (McDonald’s resolves french fry dispute, 2002). This may seem like a petty dispute, but is not a small issue to Hindus who believe that the cow is sacred.In response to this offense to Hindus, vegetarians, and others, McDonald’s offered an apology, and paid the groups ten million of dollars in settlement. In addition, â€Å"fast food giant McDonalds is facing criticism in Japan after a number of its apple pies were found to contain a banned food coloring agent (McDonald’s apple pies found to contain banned food coloring in Japan, 2006). In 15 McDonald locations across Japan there has been an apple pie recall due to the use of an illegal coloring agent known as azorubin.McDonald’s has claimed that the substance is not harmful, using consumers in the European Union and Australia as examples where people consu me apple pies containing azorubin, seemingly without ill effect. McDonald’s has, however, recalled the pies and announced that they will no longer purchase their pies from the China-based factory using azorubin. Controversy in the United States Another controversy arose in a Southlake McDonald’s because of a bacon ranch salad. Chrissy Haley, wife of an assistant coach of the Dallas Cowboy’s, found a rat in her salad after ordering that salad and a Happy Meal for her child.According to newspaper reports, Haley and her nanny found the dead rat under a large lettuce leaf in a shared salad. McDonald’s has yet to respond, apologize, or even ask if the women are okay. â€Å"Both women have had blood and stool samples tested repeatedly over the last five and a half months and are undergoing sessions with Dallas clinical psychologist Dr. Rycke Marshall† (Whitt, 2006). Chrissy Haley, who has tested negative for any illness, is suing McDonald’s for $1 . 7 million, for both the dead rodent in her salad and McDonald’s response (or lack thereof) to the incident.The corporation has chosen not to cooperate during the course of the law suit, which was set to reach court in September 2007. Labor Relations Besides health issues, the company also has issues with its workers. The corporation pays minimum wage to their workers, who essentially do assembly line, factory-type work. If the work done by burger manufacturers and drive-thru cashiers were reclassified as factory work, that would â€Å"add about 3. 5 million manufacturing jobs to the U. S. conomy, at a time when such jobs are rapidly being exported over seas. From a statistical point of view, it would make the U. S. seem like an industrial powerhouse once again, instead of an ageing superpower threatened by low-cost competitors† (Schlosser, 2004). In the 31,000 McDonalds world wide, most of the workers get paid minimum wage in spite of the fact that the company is now worth more than a billion dollars. The Backlash There are an increasing number of people who speak out against McDonald’s and similar corporations.George Ritzer is well known for his efforts to raise awareness of the impact of globalization and global corporations by speaking at different colleges around the country. In the article â€Å"Nuggets of Wisdom† author Madelyn Pennino refers to an Elizabethtown College assembly at which Ritzer spoke to students about the illusion created by McDonald’s, of bargain prices and convenience for people ordering a super-sized meal (2006). In reality, this bigger, faster, and cheaper choice is actually not very convenient. â€Å"Efficiency has become inefficient† Ritzer said referencing the huge line waiting in the drive thru (Pennino, 2006).One of the goals of Ritzer and other anti-McDonalds activists is to spread awareness of real costs of doing business with the corporation and to make sure that the name McDonaldâ €™s does not become synonymous with America around the world. Conclusion Over the past four decades McDonald’s has been transformed from a local burger shack serving fresh beef patties, into a huge corporation using mass production methods to produce and sell their products. One of the results of this international expansion has been a number of books, articles, and even documentaries outlining practices deemed unethical.There are many things that might be done to address the ethical problems raised by the behavior of multinational corporations: laws, legal action and public pressure arising from activists. In the end, public awareness might be the most important tool. If individuals are enlightened about McDonald’s practices and their impact on health, environmental pollution and culture change, we can choose to not patronize its restaurants. The action may not shut the McDonald’s down, but it might limit the impact of the corporation. References McDonaldâ €™s apple pies found to contain banned food coloring in Japan. 2006, September 23). MarketLine Business. McDonald’s corporation. (2006, November 26). MarketLine Business. McDonald’s resolves french fry dispute. (2002, June 6). MarketLine Business. Old McDonald’s has some smarts in China. (2006, December 11). Chicago Sun Times. Retrieved March 2, 2007, from LexisNexis. Pennino, M. (2006, October 19). Nuggets of wisdom; Author paints picture of out fast-food culture. Intelligencer Journal. Retrieved March 2, 2006 from Lexis Nexis. Schlosser, E. (2004) Special report on slow food. In J. Johnson (Ed. , Global Issues, Local Arguments. Upper Saddle River, NJ: Pearson Education. Tanner, L. (2006, December 4). Study finds allowing fast food in kid’ hospitals sends mixed message to families. Chicago. Retrieved March 2, 2007, from LexisNexis. Watson, J. L. (2006) China’s Big Mac attack. In J. Johnson (Ed. ), Global Issues, Local Arguments. Upper Saddle R iver, NJ: Pearson Education. Whitt, R. (2005, November 23). I smell a McRat; McDonalds serves up a rodent then scurries for cover. Dallas Observer. Retrieved on April 20, 2007 from Lexis Nexis.

Botanical Shampoo Essays

Botanical Shampoo Essays Botanical Shampoo Essay Botanical Shampoo Essay Even though it can make your hair more beautiful, there are harmful chemicals in it. However, it depends on what kind of shampoo you are using if it is natural or artificial. Furthermore, unwanted hair problems are because of air pollution that surrounds us. Shampoos can make our hair beautiful on the outside but have you ever conjectured what are in a shampoo? We never know because we Just purchase it for the reason that they are being sponsored by celebrities. The researchers themselves Greer to the fact that the purchasers doesnt care about the contents of shampoo anymore. As said in Mark 9:23, If you can said Jesus, Everything is possible for him who believes. This experiment will be possible if we will Just believe in him. Everything is we are facing today in the product-making process. Setting our minds into failures is not an option right now thus opening our minds with the positive result will help us more to continue whatever has been started. It may be work, project, or simply as this brand-new shampoo that is now being started at hand. The main subject of the researchers investigatory project is to initiate to you the most effective yet natural way on how to make your hair more beautiful, healthier and shinier without applying conditioner. Statement of the Problem Few people are able to wash their hair and let the matter rest at that; most need help Just to overcome the effects of modern living so the aim of our investigatory project is to be able to make a botanical shampoo with an outcome of a healthy hair. Specifically, this study answers to seek the following: 1. What are the effects in using a botanical shampoo in terms of: 1. 1 Strength of hair; 1. 2 Flow of hair; 1. 3 Shininess of hair; 1. 4 Hair scalp; and 1. 5 Oiliness of hair. 2. Variables: 2. 1 Independent Variables: Amount of each plant used for the shampoo 2. 2 Constant Variables: Hair Significance of the Study This study is considered as significant for the people who want gorgeous hair. Beautiful, shining hair is a valuable asset. This is the first reason why the researchers want to make their own shampoo. However, too much attention combined with the effects of a poor diet, pollution, air-conditioning nag central heating can harm your hair. To prevent this from happening, a daily hair care routine should be implemented. The researchers were thinking of something to do and at the same time very educational. The idea popped up that an inimitable shampoo can do the trick. This proposal is possible if at least you set your mind unto it. The researchers tried to do this experiment to prove that there is something better than your shampoo right now and it can be cheaper and all at once more effective. This will provide evidence to them that a shampoo made up of natural ingredients is ideal for any kind of hair, it maybe straight, curly, dry, frizzy, or tangled hair. To further understand it, you need to read more about this scheme. Scope and Delimitation The researchers will focus on the study of making a botanical shampoo. Different plant extracts will be used to create a new variety of shampoo that is called as Botanical Shampoo. The researchers will combine the extracts to make up with a botanical shampoo. In making this we will use different kinds of plant extract like Aloe Vera, simpatico, coconut oil and many more. We still are trying to fugue out the exact amount of plant extract that will be used here. This study may experience some shortcomings like, getting the extract of the plants can be tricky (especially for the first timers), the shampoo may go a little runny than expected and the shampoo may not do the Jobs it should be doing perfectly. The setup should be done in the kitchen or in the laboratory. The researchers will observe the results after using not be similar to the past hair. Definition of Terms Aloe Vera a species of succulent plant that is used in herbal medicine Botany study of plants Coconut Oil edible oil extracted from the kernel of matured coconuts Hair a fine, thread-like epidermis that grows on people nag animals Keratin a family of fibrous structural proteins Simpatico a species of Jasmine native to South and Southeast Asia which is also known for its fragrant smell Shampoo is a hair care product used for removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair

Answer To Correcting Marketing Failures Case Example

Answer To Correcting Marketing Failures Case Example Answer To Correcting Marketing Failures Case – Case Study Example One of the key aspects of Compassionate Capitalism is its focus on utilizing all the surplus revenue and production capa to actually serve all the segments of the population. Surplus revenue is reinvested into the business in order to ensure that business could meet social objectives. It achieves its objectives in a manner which is financial self-sustaining so all members of the society are able to afford it. This philosophy is therefore based upon earning profits as a mean to achieve an end and not as the end itself. It is, however, important to understand that compassionate capitalism may not sustain in economies where profit as the major driving force for engaging into business activity. Compassionate Capitalism can actually correct market failure by offering goods and services at prices which is within the reach of many rather than selling highly profitable products to few.Social businesses can actually offer competitors an alternative avenue to look for new channels and markets where they market and sale their projects. The ability of the companies described in the case study to actually remain profitable and still achieve their objectives clearly suggest that other firms can also take this opportunity to enter into low cost high volume businesses while at the same time controlling pricing as well as production. Social businesses can actually allow their competitors to learn more about controlling their costs and offering products and services at prices which are affordable for all besides providing them necessary knowledge and information to work in poor and developing countries.

The Ideas of Beverly Thompson Essay Example | Topics and Well Written Essays - 500 words

The Ideas of Beverly Thompson - Essay Example This means that the conception of identity is a political issue. In as much as Thompson may deny the existence of an established order of identities, the society will otherwise place her in a given ethnic disposition that makes it easy for her to receive treatment according to her defined identity. In a case of a marriage between a white and an Asian, the American society is highly likely to define Thompson as an Asian. This is because the dominant white culture may be less willing to accept a different identity other than the established one that places them at the highest level. On the other hand, the Asian community, in spite of mild rejection, may accept her because such an ethnic group has limited power over the aligning of sociopolitical identities. Such an analysis means that the conception and formation of an identity is a complex factor that may supersede the individual because the society sets the same. The author performs a useful task of self-identity analysis. This issue is illustrated in the memoirs of the US president, Barack Obama, who was born of a biracial heritage. Self-identity formation is a painstaking and intensely emotional process that involves choosing a single identity from particular options. Thompson declares that she has to live her life as an Asian American because that is the only thing that she truly is. Such a decision ignores the individual’s limited power at choosing one’s identity. This occurs as the society makes social prescriptions within which individuals are grouped.

What is meant by use of force continuum, how can it be problematic, Essay

What is meant by use of force continuum, how can it be problematic, and what is the general structure and function of the dynamic resistance response model - Essay Example ce continuum helps both law enforcement officials and the people to know about the extent to which law provides permission to the authorities to use force as a mean to know the truth in interrogation process. Use of force continuum is different in different countries based on the differences in the functioning of criminal justice system. Use of force continuum may become problematic when the law enforcement officials cross the limits in using this law. Some officials misuse their power in the name of this law to torture the suspect. The dynamic resistance response model helps law enforcement officials to use force judiciously based on the circumstances. The official should not use force if the accused or the criminal is ready to obey his instructions. â€Å"Within the constitutional parameters established by the Court, most agencies require officers to adhere to more restrictive use of force policies, which, in fact, have not entirely eliminated the controversy surrounding officer citizen encounters as evidenced by continued allegations of misuse of force† (FBI Law enforcement bulletin, 2007, p.16). For example, drink driving is common in many of the countries. When the police stop such cars, some drivers may not come out automatically. The police can use force if the driver continues to stick with his decision to stay inside the car. To conclude, use of force continuum & dynamic resistance response model provide guidelines to the law enforcement officials and the people with respect to the use of force by the law enforcement officers in certain

Current Health Care Situation Essay Example | Topics and Well Written Essays - 1500 words

Current Health Care Situation - Essay Example This applies to all nations with America not left out of the list. The system of healthcare provision to the American people is a problem, which was replicated over past generations of the American history and requires the attention of the involved parties. The United States healthcare system is broken down and no one has the idea of how to fix it. Although the country is an economic giant and a superpower, the situation in the health sector is wanting. A fortunate portion of the American population has insurance cover mostly from their employment that covers their healthcare related costs (Liberty, 2012). However, most of the American people are not lucky enough to have healthcare coverage and as a result, they tend to suffer as they lack the essential access to the services. It is this situation that created questions such as â€Å"why do we keep using the health care system if it does not work?† â€Å"Do we need a universal health care system to act as a single payer and c over the American people in their attempts to get health care services?† These concerns facilitated the drafting of the Patient Protection and Affordable Care Act (PPACA) a United States federal statue that was signed into law on March 23, 2010 by President Barrack Obama. The act commonly referred to as Obamacare or the Affordable care Act (ACA) is the most significant overhaul of the regulations of the system of healthcare of the country since the Medicaid passing in 1965.the ACA established minimum standards in the policies of health insurance (Pipes, 2013). The guaranteed issue in the act the denial of coverage to individuals by insurers based on pre-existing conditions. This means all applicants with the same age and in the same geographical location offer the same insurance premium prices. The act mandates every individual without insurance cover that is from the employer, public or Medicaid sponsored to secure a private-insurance cover unless the individual is in financi al constraints or is a member of a religious denomination that is recognized and does believe in insurance covers. Failure to comply makes a person liable to a fine. Health insurance exchanges that will serve as an online marketplace for small businesses and individuals to compare and buy policies should commence operations in every state according to the act. The exchanges will provide subsidies on a sliding scale from the federal government for families and individuals with low-incomes ranging from 100% to 400% of poverty level created by the federal government (Liberty, 2012). The act also expanded the eligibility for Medicaid to individuals and families with incomes going up to 133% of the federal poverty level with the inclusion of a 5% income disregard. The employer mandate subjects employers who do not provide health care insurance to at least 50 employees to a tax penalty if there are provisions of subsidies in health care for full-time employees through tax deductions by th e government. The reforms in the system of Medicare payment aim at promoting efficiency in the delivery system of health care through restructuring reimbursements of Medicare to bundled payments and not fee-to-service (Pipes, 2013). It seeks to provide access to Americans to affordable health insurance of high quality while reducing the ever-growing health care bill of the American

Outer Banks, North Carolina Essay Example for Free

Outer Banks, North Carolina Essay Outer Banks is located in North Carolina. It is a narrow chain of barrier stretching 175 miles long. The area is frequented by high winds and storms. It is basically made up of sand dunes. Sand dunes are formed due to the prevailing winds. The winds come from opposite direction, northeast and southwest. Because of the natural occurrence, sand dunes were formed. The tallest active sand dune in Outer Banks is Jockeys Ridge. Some interesting features about the Outer Banks is that it housed the talled lighthouse. It also has the tallest san dune, Jockeys Ridge. Duck Beach is named one of the top beaches in America. Animals especially birds and horses are actively seen the area. Outer Banks 3 Outer Banks, North Carolina Outer Banks in North Carolina is a narrow chain of barrier islands. It is one mile wide or 1. 6 km. It stretches more than 175 miles along the coast. Main islands are Bodie, Roanoke, Hatteras, Ocracoke, Portsmounth and Core Banks. The area is prone to severe storms and high winds (Outer Banks, 2007). Outer Banks natural processes evolved from a predetermined conditions. Outer Banks can be well describe by its sand dunes. Migration of sand dunes is an important process on the Outer Banks. It is basically formed by two prevailing winds, northeast and southwest. Due to the different directions of the wind, volume of sand build up. With its sand dunes, Nags Head Woods were developed. It was inherited from what used to be sand dune and swale or a depression found between dunes and beach ridges more than 100,000 years ago. In some areas, the swales were internally drained and now contain freshwater ponds (Frankenberg Tormey, 2000). The Jockey Ridge is the most tallest active sand dune in Outer Banks. The sand is mostly quartz rock which comes from the mountains million of years ago (Ecology, 2006). Some very interesting features can be provided by the Outer Banks (Interesting Facts about the Outer Banks, 2006) ? Wild Ponies, descendants of Spanish Mustangs, still travel the coast. As per record, they run wild North Carolina since 1523 until present time. Tallest lighthouse in America, Cape Hatteras Lighthouse is located in Outer Banks. It Outer Banks 4 is 198 feet tall. It has 257 steps. Beacon light can be seen as far as 20 miles out the to sea. ? Duck Beach is one of the Top Beaches in America. This was named because of the number of waterfowls that flocked during migration. ? Jockeys Ridge is the largest active sand dune in East Coast. Outer Banks 4 References Frankenberg, Dirk Tormey, Blair. (2000). The Northern Outer Banks. Carolina Environmental Diversity Explorations pp. 3. Retrieved January 22, 2008 from http://www. learnnc. org/lp/editions/cede_nobx/3 Infoplease. (2005). Outer Banks. Retrieved January 22, 2008, from http://www. infoplease. com/ce6/us/A0921656. html Jockeys Ridge Sate Park. (2006). Ecology. Retrieved January 22, 2008 from http://www. jockeysridgestatepark. com/ecology. html Outer Banks Vacation Guide. (2006). Interesting Facts About the Outer Banks. Retrieved January 22, 2008 from http://www. visitob. com/outer_banks/trip/facts. htm

A Comparison of Schools in the U.S. and Japan Essay -- Essays Papers J

A Comparison of Schools in the U.S. and Japan In Japanese schools, from elementary schools to universities, teachers direct what students should do or how they should be. Students follow the school rules and the directions of teachers. In American schools, on the other hand, students have to be more independent than Japanese students in many ways. Because of differences between Japanese and American schools, Japanese students who begin to study in an American school are shocked, and they take a pretty long time to adjust themselves to the way of American schools. Differences between schools in the two countries are seen in classrooms and during classes: the style of lectures, the relationship between student and teachers, and the style of examinations. First, many Japanese students are surprised by American schools because American students pay much attention to teachers, and also they interrupt teachers to ask questions or to express their opinions. The style of teaching in the U.S. is completely different from Japan, especially in two points. One difference is that teachers in Japan expect students to be quiet in classes. In general, teachers explain the content of textbooks, hand-outs, and other materials. But in American schools, teachers think class participation is very important, and they require students to give their opinions or ask questions in classes. Another difference is that teachers in Japan write down important things on a blackboard, but teachers in the U.S. seldom write everything; they just explain orally. Japanese students are very quiet during classes, and all they do is listen to teachers and copy what teachers write on blackboards. They seldom ask questions during classes but ask friends or teac... ... classes. School systems, including grading systems and examination styles, in Japan and the U.S. are quite different. Also, the relationship between students and teachers is completely different. Most Japanese students who transfer from Japanese schools to American schools, or who go to an American school after they graduate from a Japanese school, may be shocked by the new and different systems and the relationship to their teachers. For Japanese students, the way of American schools seems very difficult--to attend classes, to study, and to understand the system itself--but they also notice that they can study and live to the fullest as a student, as they talk or argue for or against other students or teachers in the classes. Also, they can get satisfaction from learning and understanding every class through the relationship between teachers and other students.

Is Globalisation a Myth or a Fact? Essay -- essays research papers fc

The term globalisation describes the process of becoming worldwide in scope or application, and the increasing interdependency of nation-sates. At least - that gives us one loose definition for globalisation, but as Scholte (2000) realises, globalisation is a thoroughly contested subject, with arguments extend across the issue of definition as well as measurement, chronology, explanation and normative judgement. In fact, Scholte identifies five contrasting definitions for the word 'globalisation' as used by a number of the subject's commentators and critics - internationalisation, liberalisation, universalisation, western/modernisation and deterrioralisation are (2000: 13). In choosing a definition of globalisation, one is also selecting how they wish to interpret it, and what points they wish to convey. For example, the choice of western/modernisation leads to a view that globlisation sees the economically and politically powerful west globalising the rest of the world, whilst universalisation leads to a more neutral stance, taking it's root from the dictionary definition of the word 'gloalise', meaning to universalise. To judge whether or not globalisation is a myth or fact therefore requires the full understanding of what the term means to it's critics and advocates, and in which ways they belive it to be myth of fact. Giddens simplifies the debate into two main schools - the sceptics and the radicals. A radical himself, he writes that "According to the sceptics, all the talk about globalisation is only that - just talk" whilst "The radicals argue that not only is globalisation very real, but that its consequences can be seen everywhere" . Sceptics are seen by Giddens to hold a politicially left view, with their argument that globlaisation is "put about by free-marketeers who wish to dismantle welfare systems and cut back on state expenditure" (1999: 7-8). Key to his own argument, Giddens realises that globlisation is not just economic, but also political, technological and cultural. It appears that some sceptics of globalisation take their definition of the word not as a verb but as the resulting noun, 'globalised'. The argument is that globalisation does not exist because we're not living in a fully globalised world. For example, economists may argue that we are not living in a total global economy and use this as pro... ...hat globalisation doesn't exist. In fact, they do quite the opposite - they illustrate various ways in which the economy has become more global over the years. Through the literal meaning of globalisation (an act or process), suggesting that globalisation is a myth is ludicrous. Globalisation is the process of becoming worldwide in scope or applicaing and the increasing interdependency of nation-states. It is a commonly accepted definition of globalisation that is required to put an end to some rather pointless debate. With such a definition in place it is then possible to start truly analysing globlisation - looking at why it's happening, what it's leading to and in which ways its acting. A current fully globalised world is a myth, globalisation is not. Bibliography =============== Cohen & Kennedy (2000) Global Sociology, MacMillan: Basingstoke Germain, R (2000) Globalisation and its Critics, MacMillan: Basingstoke Giddens (1999) Runaway World, Profile Books: London Helt et al (1999) Global Transformations, Polity Press: Cambridge Rosenberg (2000) The Follies of Globalisation Theory, Verso: London Schulte (2000) Globalisation: a Critical Introduction, MacMillan: Basingstoke

Aqualisa Quartz Essay

What is the quartz value proposition to the plumbers? To consumers? The value propositions to the plumbers are †¢Due to Quartz easy installation plumber’s work is reduced to 25% of original time. †¢Plumbers find the installation is straightforward and hence they are ready to send their young apprentices †¢Plumbers said it’s just â€Å"Push-fit-connect’’ and it’s not in the wall and it’s very easy to use †¢On an average plumbers can do more jobs thereby increasing their profit The Value propositions to the consumers are †¢One of the major issues for the customer is to get conistent water pressure which is solved in Quartz †¢Customers can have their required temperature by Thermostatic control rather than checking it for the required temperature †¢Before quartz the survey says that 44% of shower needs replacement. By using Quartz there is less chance of breakdown and hence maintenance is much easy for the customer †¢The product had aesthetic look and elegant design †¢It’s good for the home with the children †¢Suitable for all types of water systems †¢One touch control system and ability to control remotely Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream product) in the context of their existing product line. This case shows that despite the fact Aqualisa had a great product it doesn’t necessarily mean that this is going to manifest in great sales of the product. Innovation needs managing in an integrated way; it is not enough  just to manage abilities in a technological superior product. Aqualisa had the generation of a technological innovation but lacked the ability to relate this to end users. The challenge for Aqualisa is in effectively communicating to its customers and making them aware of the fact that they have developed such a product, before their competitors catch up. In order, for Aqualisa to succeed they need to synergise the components of their marketing mix through an effective communication, positioning, and distribution strategies. In the case in states that only about 60% of U.K homes, consumers are only probably going to buy at most two showers in their lifetime and because key influencers in the decision making process like plumbers where apprehensive of adopting the new technology it also led to the company’s low sales because the majority of the UK shower market is made of replacement showers and plumbers tend to remain loyal to their selected brand as it is the most comfortable for them in using when installing because of their previous experiences. Quartz Value Proposition – Plumbers What Plumbers wanted †¢ Ease of installation †¢ Quality product with minimal breakdowns †¢ Service free (minimal service requirement) Product Benefits †¢ Flexible location of the controller unit requires minimal remodeling of the bathroom making shower installation simple, cutting the installation time to half a day Value Proposition Quick and easy installation requiring only basic skills (more installations per plumber per day resulting in higher income) Quartz Value Proposition – Customers What Customers wanted †¢ Aesthetic design (great looks) †¢ Good water pressure without temperature fluctuations †¢ Ease of use †¢ Quality product with minimal breakdowns Product Benefits †¢ Controller unit can be concealed in the ceiling or closet; leading to a sleeker look in the shower stall †¢ In-built pump provides more than adequate water pressure †¢ Electronic thermostat allows for easy controls and steady temperatures †¢ One touch control Value Proposition Clean and sleek looking shower which is easy to use and provides efficient and reliable water pressure and temperature Why is Quartz not selling? Sales Plumber’s Influence †¢Plumbers distrust electronic controls / new technical innovations †¢ Plumbers influence over 50% of shower purchases; In 25% of the cases the purchasing decision is at his sole discretion Limited Distribution Channel Product Price †¢ Priced at a premium and hence unappealing to D-I-Y buyers as well as developers which are both price sensitive segments †¢ Trade Shops account for 80% of mixer showers sales †¢ Staff in trade shops not high on product knowledge, driven by market demand †¢ Showrooms have be the best sales potential but Aqualisa is available in only 25% of all showrooms