Research on the company artmagazine.cc Paper Example | Topics and Well Written Essays - 1250 words

On the company artmagazine.cc - Research Paper Example In addition, the website does provide access to shopping where the buyer can browse through different art-related novelty merchandise. This merchandise includes T-shirts with different artists’ slogans or artistic work, as well as modern art sculpture and tables at fairly reasonable prices. However, this aspect of the site’s sales services are more for niche market buyers looking for interesting goods related to their art needs and values. Besides this small shopping angle, artmagazine.cc is about knowledge transfer to the reader. Artmagazine.cc is about connecting with different artists and the trends associated with their particular field of art and artistry. For example, it takes advertising from different art exhibitions or specific artists who want to use this online forum to spotlight their works or opinions. If the Viennese Museum wishes to have a certain expo advertised, artmagazine.cc takes this information and creates a link where customers or art fans can learn about attendance, times and prices for being a part of this marketing event. Largely, though, artmagazine.cc makes it main purpose the exchange of knowledge about current events and current artists. It keeps people informed of what is going on in the art world, including death notifications for well-known artists and different social aspects of art across the globe and locally. The website spotlighted the death and experiences of once popular artists, along with in-depth commentaries about their works. The goal is to keep readers informed of what is going on in today’s art world and also to give specific artists, museums or exhibitions more exposure both for profit-gaining through consumer advertising or to help people in the art world gain fame. It serves as a starting point for people interested in buying their favourite artworks by highlighting where they can be found and some background information about the artists

Style :: Writing Styles Style Paper

Style After reading Strunk and White’s, The Elements of Style, Williams’, Style: Toward Clarity and Grace, and my peers’ reviews of these two books, I have come up with an all encompassing answer to the question: what is style, and what elements are most important to all writers? The answer is: there is no clear cut definition of style. It is ever changing; and is based on society’s views of what makes good writing, not necessarily the writer’s own thoughts on the matter. Therefore, the writer is better off following the set rules of grammar, punctuation, and sentence structure, determined by society; then adding her own voice. The actual elements that make up style are a little less vague, but again, it is up to the individual writer to decide which elements to include in her writing—and which to leave out. Strunk and White have listed â€Å"Seven rules of usage, eleven principles of composition, a few matters of form, and a list of words and expressions commonly misused.† (Strunk and White) Strunk and White present their list of rules to would-be writers in hopes that they may one day attain what society deems to be style. Strunk and White’s rule number six: â€Å"Do not break sentences in two—in other words, do not use periods for commas,† (Strunk and White) was interesting because I break it often. Before reading Strunk and White, I was under the impression that when you want a sentence to be emphatic, you can clip it, and force the reader to take notice simply by creating a sentence structure that looks unusual to them. This forces the reader to stop and take another look. Strunk and White warn us that this is not proper, and should be attempted by no means, â€Å"Less a clipped sentence seem merely a blunder in syntax or punctuation.† Strunk and White also claim, â€Å"As a rule, single sentences should not be written or printed as paragraphs.† Unfortunately, writing single sentence paragraphs once defined my writing. In grade school, I was told the only way to write well was to write exactly as you speak. I just happen to be the type of person that speaks fast, changes subjects often, emphasizes certain groups of words I want my listeners to grab on to, and then (and this is what often saves me from becoming a complete muddle), summarizes what I was saying.

Continuing academic success Essay

Continuing academic success may seem like a distant dream that will never come true. In reality, it is possible to achieve academic success with hard work and persistence. The mind is a very powerful thing, if you set your mind to being successful you can be successful, that is one of the reasons why it is important to set goals and act with integrity in every aspect of your life. There are many factors that contribute to academic success such as knowing your learning style, learning the writing process, and taking advantage of the resources available. One of the things I have learned to use to help me learn and comprehend information is my personal learning style. â€Å"Learning styles are referred to as the characteristic ways in which a person gathers, identify, and process information.† (Alec, 2011 P. 1096) I believe that in life you cannot guess the outcome. So I use my learning style as a guide to further my education and knowledge in my everyday life. My learning style is doing; I like to try things out for myself and see if I get my desired results, I like to be involved in my own experiments. When being taught with a different learning style I make activities that I know will help me process the information in a way that I understand. Another aspect is my educational goals I want to get my bachelors in psychology. During school my target is to become more experienced, I would love to graduate with at least a 3.5 GPA. My career goal is to become a Suboxone counselor. Life has so much more to offer if you are mentally and physically present in your life to enjoy it. Writing was never my best subject in school; I went through many exams confused, after two failed reviews I decided to invest in my future. I asked a few professors, and I took a short course online. Soon I was able to past almost all my essays with flying colors. During 10th grade I begin losing interest, so I decided to do something about it. I joined a poetry club a few of the other students were putting together voluntary. I became more and more familiar with the writing technique I begin using it as an outlet, a personal sounding board to get my point across. Being successful whether in college or your career depends upon your writing and thinking skills. â€Å"The writing process is a chain of steps to follow as you take an idea and create a completed piece of writing.† (Anonymous, 2008, p. 18) The writing process is a guide that leads you through the different writing stages. First you  must choose your topic, recognizing the audience, references, and word count. Then it goes into making an outline, your thesis statement and writing a rough draft, and finally polishing it into the finished paper. It breaks your paper into smaller more manageable pieces that are easier to accomplish. I believe the writing process will help me in college a lot, because it not only helps you write papers, but it also gives you a guide to go by with any assignment. The writing process is a learning tool, it teaches you to set timelines, know what is being asked of you, and to gather correct and reliable information whether in college or on the job. I believe it will help me to reach my dream of becoming a Suboxone counselor. The writing process is one way I can improve my critical thinking skills. Critical thinking is when you look at every side of a problem or situation and come up with the best solution. The writing process is already helping me with that because it makes me look and find reliable sources which are one way I can improve my critical thinking. The ethical lens is another way that I can improve my critical thinking. My lens is reputation lens which means I look for the best solution that fits the community. By knowing my lens I can explore other lenses which will help me develop better critical thinking skills. By looking at everyone that your problem and solution will effect, it makes you think from each person’s perspective to see how each solution will affect them, which in the end improves your critical thinking skills. By learning to look at everyone involved, and how your decision can affect them you learn to make better decisions that will help the majority of the people involved. There are a lot of resources available to help college students succeed and reach their career goals. My main personal goal is to become a Suboxone counselor so that I can help people better their lives and families reunite. The university of phoenix is a resource in itself that I plan on using to further my education and learn the necessary learning materials I need to learn to be a counselor. Another resource is the phoenix career services which helps me know what education I need to reach my career goal, as well as aiding in resumes and job searches to get me started in my desired career. The university has so many resources to help students be successful inside or outside of the classroom such as the syllabus which puts your  learning activities and assignments for the current week and upcoming weeks on one page; so you always know what assignments and learning activities you need to complete and by when. I have started implementing this in my life so I always know when to do h omework, my work schedule, upcoming appointments, and free time that I can spend with my children. Another source is the life resource center. It teaches you how to balance life, work, and college. They have an assortment of online and telephone counselors, life coaches, and career coaches that are there to support you anytime you need them. One of my fears was balancing work, school, and my children, but this resource has articles, tips, and counselors that help me find a schedule that works for me. Another resource is the university library. The library has so many tools available whenever we need them. All of these resources are a great setup that I believe will help me be successful because I know that no matter what course I am in, there is an assortment of resources available, such as spelling and grammar checks, plagiarism checkers, math reviews and tutors. I feel like no matter what I will always have the help I need. Another big part of academic success is writing in almost every class there are essays involved, and a majority of the time you are required to have references. A big part of research is finding credible sources. Outside sources can be a lot of help; the internet has so much information from the present to the old days. You can find information on just about any topic you could ever want. However, the challenge of outside sources is digging into the information and making sure the information are facts and not a biased opinion. You have to make sure not only that the site you are on is credible but that the author and their information are reliable. In life and college it is important to have academic integrity. â€Å"Academic integrity is the set of core values and principles that underwrites the very mission of the university itself: integrity, honesty, hard work, and the determination to translate personal and professional principles into behaviors† (What is Academic Integrity-office of student Rights and Responsibilities, â€Å"2013). Integrity is a big part of college and writing papers, whenever you use sources you have to give credit where credit is due. Finally in all reality anyone can continue academic success. By setting goals and using your learning styles to learn and figure out how you comprehend information. You will be able to  learn any material given to you. Learning the writing process and your ethical lens to succeed in life, college, and your career while improving your critical thinking skills to help you balance and improve your life to make your dreams come true. Dreams can become reality with the right mindset and determination to reach them. Reference page Alecu, Irena. (2011, march)., Management, and Financial Markets, 6 (1), 1096-1103 Personality and Learning Styles. Economics. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/869529857?accountid=458 Anonymous. (2008, October 16). Go Get a Book in your Hands: The writing process and some great New York stories. New York Amsterdam News. Office of Student Rights and Responsibility. (2013). Retrieved from http://osrr.Missouri.edu/facutly/

Servicescape Essay - 612 Words

Evaluating a servicescape: the effect of cognition and emotion Ingrid Y. Lin Servicescape is a topic that focuses on the physical evidence of an organization. Everything from the exterior of a company to their interior and employees is an attribute of servicescape. The topic deals with the impression created by the company in the eyes of the customer walking in to the company. Whatever the customer sees is what they will perceive is the basic idea of servicescape in a company. In addition to the physical evidence, there are behaviors and internal responses to the servicescape that comes from within a customer. The internal response deals with the effect of cognition and emotion. This article gives us a great idea on how the customer†¦show more content†¦The right choice of music can be effectively used to minimize negative consequences. Along with that, it can return greater shopping time, and more enjoyed time at the place. The article then discuses more aspects of servicescape dealing with olfactory cues, which comes down to the scent used at the p lace to attract customers. Furthermore, the article discuses the emotional responses generated by the customers through the three dimensions in the framework, pleasure, arousal, and dominance. This brings us to our question of how do consumers evaluate servicescape, do they think first or do they feel first as they enter a servicescape? To get into the debate of which precedes first is out of the scope of this response. Both sides are presenting valuable information that can be argued diligently. There is great amount of literature in this article focusing on the cognitive and emotional states in servicescape. On the contrary, very little emphases have been placed on the customer perception and their evaluation of these settings. This article could have benefitted from examples of real customers walking into servicescape and their responses to it. The article could have looked at a servicescape through the eyes of a customer to better understand their perception. A main aspect that the research in this article came short of was that when we first form a perception of a servicescape, we are essentially processing cognitivelyShow MoreRelatedServicescape-HM Essay3780 Words   |  16 Pagesstores, it only attracts a small number of customers. As a result, our group made a research about the shop in order to discover the problems and provide meaningful suggestions. Based on the group member’s real introspection about the shop and the servicescape which enabled us to have general beliefs, feelings, and behavioral intentions toward the store (Elisabeth 2011), our group analyzed the problem of HM through three aspects, vision, odor and auditory sense. In order to draw more customers’ attentionRead MoreThe Impact of Servicescape in a Restaurant on Customer Behavioral854 Words   |  4 PagesIMPACT OF SERVICESCAPE IN A RESTAURANT ON CUSTOMER BEHAVIORAL In order to be successful, restaurant operators need to create a pleasant servicescape and provide excellent service to their customers. The servicescape is the physical environment of a service organization where the service transaction occurs. It is composed of some elements such as the colour, music, scent, layout, lighting, and design in a physical environment. There is enough evidence to suggest that the servicescape hasRead MoreLitrature Review. Ii. The Social Servicescape (The Social1696 Words   |  7 PagesLITRATURE REVIEW II. The Social servicescape (The Social environment) According to Baker et al., (1994), social servicescape is related to people who share a specific service environment. Bitner, et al (1990) defined social servicescape as â€Å"The service encounter that often occurs in the presence of multiple customers who share a common servicescape†. While Tombs and Kennedy (2002) defined it as â€Å"a service setting where the human aspects of the environment impact on the behavior of customers as aRead MoreRestaurant Servicescape, Service Encounter, and Perceived Congruency on Customers’ Emotions and Satisfaction8883 Words   |  36 Pagescom/loi/whmm20 Restaurant Servicescape, Service Encounter, and Perceived Congruency on Customers Emotions and Satisfaction Ingrid Y. Lin Anna S. Mattila a a b School of Travel Industry Management, University of Hawaii at Manoa, Honolulu, Hawaii, USA b School of Hospitality Management, The Pennsylvania State University, University Park, Pennsylvania, USA Published online: 15 Oct 2010. To cite this article: Ingrid Y. Lin Anna S. Mattila (2010): Restaurant Servicescape, Service EncounterRead More2 a Study on the Impact of Servicescape on Consumer Behaviour in the Hotel Industry. a Case Study of Upscale Restaurants/Hotels in London, Uk11980 Words   |  48 PagesStructure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter 2 – Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2.1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.2 Servicescape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.3 Significance of Servicescape in Upscale Restaurants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2.4 Servicescape in Diverse Service Settings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 Elements of a Servicescape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.5-1 Ambience†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5-1a Temperature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5-1b Music†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Read MoreErvice Performance and Service Quality of the Starbucks. Essay940 Words   |  4 Pagesis better than to separate the questions, because we can listen all of members’ ideas. We discussed that the servicescape is the physical environment in which service delivery. Servicescapes are an important tangible component of the service product that provide cues to customers and create an immediate perceptual image in customers’ minds. In the Starbucks coffee shop’s servicescape, there are some pop songs played in the store, music can be used as an effective tool to minimize the negative consequencesRead MoreAn Experimental Approach And Avoidance Motivation Essay800 Words   |  4 Pages Evans, J. R. (1995). Retail management: A strategic approach. Englewood Cliffs, NJ : Prentice Hall. Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. Bryman, A., Bell, E. (2015). Business research methods. Oxford University Press, USA. Chang, J. C. (2016). The Impact of Servicescape on Quality Perception and Customers Behavioural Intentions. Advances in Management and Applied Economics, 6(4), 67. Chang,Read MoreIntegrated Service Marketing Communication For Anz Bank1250 Words   |  5 Pagesimprove the organizational work processes and behaviour of the people working in ANZ bank. Staff should teach customers to use to self-service technology correctly. 2.7. Servicescape and Physical Evidence The impact of physical environment in which an organization works comes under the concept of servicescape. This concept of servicescape helps in understanding the difference between the services provided by different companies and organizations of the same sector. The services provided by all the banksRead MoreMarketing Mix - Service 7 Ps1528 Words   |  7 Pagesfacility i.e. its servicescape can play an important role in the service experience. Copyright  © Continuum Learning Pte Ltd. All Rights Reserved. Company No.: 200509320M Contacts : www.continuumlearning.com beeleng@continuumlearning.com mobile 65-9199 5556 -2- CONTINUUM LEARNING PTE LTD For theme park, restaurant, health club, hospital or school, its servicescape is critical in communicating about the service and making the entire customer experience positive. The â€Å"servicescape† illustrates howRead MoreThe Importance Of Physical Environment And Service Quality1424 Words   |  6 Pagesthe 1970s, but still, numerous studies have been conducted up to date. Therefore, the paper discusses the impacts of the services-scape in the service industry and outlines the importance of physical environment in the service sector. Impacts of Servicescape in service industry Service-scape influences or determines the consumers’ behaviours and attitude. The power of the service-scape to change or affect the responses of the clients and establish an image in their minds is apparent for the businesses